Rozay Throws Shots at 50 While Crowning His Own Album of the Year
Rick Ross isn't letting the beef cool off — and he's using his own project as the weapon of choice.
July 24, 2026 · 2 min read
Some beefs fade out. Some beefs become a whole lifestyle. Rick Ross and 50 Cent? That's the latter — and Rozay just turned the temperature up again.
According to reporting from XXL Mag, Ross fired fresh shots at 50 Cent while simultaneously declaring his album Set in Stone the Album of the Year. Classic two-for-one energy. Diss the competition, crown yourself in the same breath. You gotta respect the confidence, even if you're raising an eyebrow at the audacity.
The Art of the Self-Coronation
Here's the thing about Rick Ross — the man has never once waited for permission to be great. That's been his brand since he was dropping double albums and rapping about Maybachs nobody could afford. So him calling Set in Stone AOTY isn't surprising. It's on-brand to the point of being almost ceremonial.
But the timing matters. Dropping a diss AND a self-proclaimed award in the same move? That's not just confidence — that's a chess play. It keeps his name in the conversation, keeps the project circulating, and forces 50 to respond or look like he's ducking.
And if there's one thing we know about Curtis Jackson, he does NOT let things slide quietly.
The 50 Cent Factor
This beef has roots that go back over a decade — personal, professional, and everything in between. At this point it's less of a rap beef and more of a long-running rivalry that neither man seems particularly motivated to end. For Ross, keeping 50 in his crosshairs gives him an opponent worthy of his bars. For 50, Ross has historically been a punching bag he returns to whenever the internet needs entertainment.
Reports suggest Ross's latest comments are another chapter in that ongoing saga, though the specific nature of the diss hasn't been fully detailed outside of XXL's coverage. What we do know: Rozay is feeling himself right now, and Set in Stone is apparently the soundtrack to that confidence.
Does the Music Back It Up?
That's the real question, isn't it? Calling your own album of the year is a bold declaration — but the culture will be the ultimate judge. Ross has always had a loyal base who rides hard for him, and if the project is delivering, they'll amplify that message louder than any press run could.
Whether Set in Stone actually belongs in the AOTY conversation is a debate worth having. But Ross making sure we're having it? That's the move.
Stay tuned. 50 hasn't spoken yet — and when he does, it's never quiet.
Editor's note: Written in response to reporting by XXL Mag. Read the original at https://www.xxlmag.com/rick-ross-fires-back-50-cent-set-in-stone-album-of-the-year/
This piece is original commentary from THACLIPPERS. Written in response to coverage by XXL Mag. Read the original report
